PR-TECHNOLOGIES IN THE INTERACTION OF THE SUBJECTS OF SOCIAL RELATIONS  

Gerasimova Galina Ivanovna, Candidate of sociological sciences, associate professor, sub-department of social technologies, Tyumen State Oil and Gas University, gerasimova@tsogu.ru

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The article proves the necessity of widening the communicatory technologies spectrum on the basis of PR specialists’ activities research. The author substantiates a thesis that PR instruments optimize the integration process of social relations subjects by harmonizing the social environment and preventing frictions and conflicts in the society.

Public relations, interaction, technology, communications